The St. Lucia Tourist Board’s regional St. Lucia Jazz and summer 2007 promotions kick into high gear this weekend, as the organization’s marketing and public relations departments set-off for select Caribbean destinations. This is in addition to regional radio, television and print advertising that have already begun in the region.

The chosen islands of Grenada, Trinidad, Barbados, St. Vincent and Dominica reflect the regional markets that traditionally lend support to the world renowned event and contribute to arrivals from the Caribbean. The Board’s officers will engage in blanket coverage of travel agents and other industry partners to ensure they are familiar with the 2007 St. Lucia Jazz offer, as well as hold initial discussions on the Board’s plans for regional summer promotions. They will also do a number of radio, television and newspaper interviews in each of the islands to create the media buzz around St. Lucia Jazz and inform on what specials will be available in St. Lucia for summer 2007.

Interest in this year’s jazz event has been high throughout the region, since the announcement of the line-up, which includes more smooth and straight ahead jazz. Performers include David Murray and the Gwo Ka Masters, Natalie Cole, Al Jarreau & George Benson, Brazilian sensation Tania Maria and Grammy winner John Legend.

Officers of the Board begin traveling from Friday April 13^th, 2007, with Grenada as their first target.

St. Lucia Jazz runs from May 4^th to 13^th, 2007 and tickets go on sale from April 14, 2007.

Tickets will be available at the following locations;

St. Lucia

The Jazz Shop

Sunshine Bookshop- Gablewoods Mall and J.Q Charles Rodney Bay Mall

KRM Tours and Travel - J.Q. Charles Rodney Bay Mall

Clickcom - La Place Carenage, Jeremie Street, Castries

United Kingdom

St. Lucia Tourist Board Office - 1 Collingham Gardens, London

United States

Alken Tours - Brooklyn, New York and Miami, Florida

And, on the St. Lucia Tourist Board website www.stlucia.org